Sunday, 31 July 2011
 Place your ads near the top of your pages, and get them off of the bottom spots. This will greatly increase Adsense CTR.
 Use double-block ads. (2 ad blocks right next to each other on a page)
 Maximize your use of the 336x280 ad block as this is one of the most popular and revenue generating ad blocks.
 Use a theme which makes it easy to incorporate your ads into the aesthetics of your website.
 If you have a search field on your site, replace this with an Adsense search bar. These are clicked less often but they do get used so take advantage everywhere you possibly can. Look up at this forum's search box in the top right corner. This is an Adsense search block used correctly.
 SEO your Adsense pages and site structure to bring even more targeted traffic in front of your ads. Google is very good at optimizing their ads for your pages when the content makes sense.
Thursday, 28 July 2011
1.Brand your website
One of the best ways to improve search engine optimization efforts is to brand your website by displaying same logo in each and every webpage. It will give a distinct identity to all the webpages in your website.
2.Upload informative content
People visit your website to get information. So, upload quality and informative content. Also try to upload new content as spiders get attracted to it thus making your website rank higher in the search engines. Do you know that once your website is indexed by a search engine, it will revisit only when something new is uploaded? So, try to modify existing ones and upload fresh content from time to time.
3.Use right keywords
Choosing right keywords in one of the major aspects of good search engine optimization. Moreover, the keywords should be rightly used and distributed in the webpages. However, keep in mind to not exceed keyword density. It should be within 4-6%.
4.Create backlinks to your website
Creating backlinks to your website will help achieve better results in search engine optimization. When other websites give a link to your website, the search engines give value to your website. The more the number of links to your website, the higher is the value of your website. In turn, it helps achieve better rankings in major search engines.
Apart from following the strategies mentioned above, creating a sitemap will also result into better search engine optimization. A sitemap helps a search engine to read and index your webpages. In turn, it will help bring more traffic to your website.
1. Research a keyword before you write the post! Use the Google External Keyword Tool and type in words until you find a relevant keyword with low competition and a decent amount of searches.
Type a potential keyword into Google and see what other sites are ranking. If other blogs or articles from article directories show up, you have a shot of ranking. But, if the top spots are Wikipedia or Amazon and sites like that, it’s probably best to move on to another keyword.
2. Take that keyword and place it in the title, tags, description, and several times throughout your post. Your keyword density should be 1-2.5%.
3. Use H1, H2, and H3 tags with the keyword (in WordPress, it’s very easy to see what these mean and how to use them).
4. Use your keyword in the first and last sentence of the post.
5. Use the keyword as the name of the picture in your post.
6. Make sure the keyword is in the permalink.
7. Write articles and submit them to article directories with a backlink to the post.
Wednesday, 20 July 2011
Tuesday, 19 July 2011
Guest placement campaigns for link and expertise building require perseverance, remarkable content, and a ready supply of potential publishers. Not every client or market is suited for such a campaign.
This article will help agencies gauge the viability of a high/mid quality level guest placement campaign, as well as the scale of campaign your target market can reasonably allow.
1. Know Your Audience's Name
It's rare to talk with an SEO link builder who's targeting a specific audience - most have specific keywords in mind that they want to rank for. To gauge the viability of a guest placement campaign you must first translate these keywords into a target audience. Let's say your client wants to rank for [web hosting] and they specialize in hosting for small online business owners.
2. Brainstorm More Target Audiences
Starting from their target of "small online business owners" you can parse out some potential audiences. This is done primarily by "thinking like a directory" and determining what categories a resource for "small online business owners" could fit into. It's well worth visiting a directory to help the brainstorming process.
- Small Business
- Online Business
- Web Design
Also, take a pass at your audience keywords with this suggestion scraper tool. Once you have your audience keywords figured out it's time to run a quick viability check.
3) Quick Viability Check - ["Target Audience" + intitle:"write for us"]
Take your target audiences and combine them with [intitle:"write for us"]. Pages that have "write for us" in the title tag indicate a demand for content. Assuming you have effectively named your target audience, the quantity of results generated with this query along with the number of viable prospects in the top 10-20 will give you a sense of whether a guest placement campaign is viable and at what scale.
If you see 2-300 results for each query, with 3-5 definite opportunities in the top 10, you can reasonably estimate 10 guest post placements per query run (based on 20 percent conversion). This quick test will let you know whether you need to really conduct a full inventory, or if you need to go back and think a bit further about your target audience.
You may find that there isn't significant volume and quality of opportunities for SERP impact at all, or recognize that you need to supplement with other higher volume opportunity types.
4. Identify the Volume of Placement Opportunities
If you're seeing strong signs of content demand you can start to expand your querying into a full blown inventory – or at least set up the queries for someone else to do the prospecting for you.
Here is an excellent rundown of queries for thoroughly prospecting for guest publication opportunities. Remember to keep your eyes peeled for the footprints of prolific guest posters in your vertical – they will lead you to other opportunities. If you find guest posters with footprints across hundreds of sites then set those aside for high-volume, low value placement opportunities. They're out there, and you can definitely get to larger scale with them.
By measuring the volume of opportunity you will know how many writers you'll need for cover all the available opportunities.
5. Gauge the Quality of Placement Opportunities
Quantity isn't all you need to look at, especially if you have your eyes on branding and reach. Here are some thoughts on gauging the value of a guest posting opportunity:
- Copy and paste the title of a 2-week-old article and search for it in quotes. Where does it appear? Are there scrapers, is the title in Twitter, does the site syndicate their RSS feed, etc. This will give you a bit of insight into how wide the reach is for a given publication.
- Check how many tweets, shares, and +1’s articles get on a site – this will show you the social reach that the publication has developed.
- Check the quality and quantity of comments to get a sense of the community surrounding the site.
- Does the publisher aggressively link from within the article to their own pages? Check for it – it's fairly common and could affect the SERP impact of your efforts.
- Scan their backlinks – are there any recognizable sites linking in? This will give you a sense of who's reading and linking to the publisher.
- Are guest posters using exact match anchors or brand names? This can be an indicator of site policies.
- Do they require/request an ongoing content commitment? This can indicate a strong editorial hand, which usually means a higher quality publication.
In investigating these items you will get a sense of the characteristics your content will need to have to make it "placeable."
6. Quantify the Level of Expertise in Existing Guest-Published Content
Now that you have your targets it's time to figure out what level of subject matter expertise you'll need to meet your audience's information needs. Find out how readily available subject matter expertise is - are there forums, books, PDFs, etc., that you can use for research? Often when there's strong content demand, as exhibited by the presence of "write for us" pages, there's a ready availability of pre-packaged expertise you can research and cite. If you're planning to "go big" it's also worth investigating how much or how little tip-based content exists. Note - you can use your audience keywords in your tip research as well.
7. Gently Cross-Examine the Client Before Signing That Contract
Guest placements certainly build links, and that's often what gets SEOs interested in the first place. However, if you're publishing on the right sites with the right content you can begin establishing expertise within a given category. To really deliver on this expertise building you’ll have to get access to the organization's subject matter experts and get buy-in and sign-off. Here are some questions to ask before you get that contract signed.
- Is perceived brand expertise really a factor in the purchase decision?
- How involved can the client be in content ideation?
- Are there experts available for interviews?
- Does the client have published expertise (tools, PDFs, presentations, videos) that's suitable for promoting within guest placements?
- Is there unique market data available (that can be published)?
- Who has to approve content?
- How social media active is the client do they intend to grow this?
- Can you get an @client.com email address (in under 3 months)?
- Whose name will be on the placements?
- Are there any do-not-contact publishers?
If it seems that the client is unable or unwilling to demonstrate expertise and build credibility, then guest placements (especially at high/mid quality publishers) are probably not a great direction and may not be suitable for inclusion in the overall link building campaign design. If they can see the value – the publicity, branding and reach value – of guest placements and are eager to share their expertise with the market then you should see fantastic results.
Monday, 18 July 2011
David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking factors can, however, be overwhelming. This article walks you through the key takeaways
The LSRF: History & Methodology
David Mihm, a highly respected local SEO expert, first released a comprehensive list of local search ranking factors in 2008. Inspired by SEOMoz's search engine ranking factor list, and prompted by changes to Google's approach to local in January 2008, Mihm concluded "it was time to undertake a similar enterprise specific to Local Search." At that time he received survey feedback from 20 industry experts.
Around the middle of the year each year since, Mihm has released an updated version of the LSRF. Each version has included new ranking factors, taken into account major changes in Google's local search ranking, and added new industry experts to the list of those surveyed. Mihm also collects open-ended written feedback from the experts.
In previous years, the surveyed industry experts provided a number between -5 and +5 for each factor. However, "this year featured a drag-and-drop numerical ranking system in an effort to make the survey results both more precise and easier for the participants to complete." Participants were also asked to give separate feedback response for pure local listings (such as those found in the three-box or five-box at the top of search) and "blended listings" (which integrate Google Places directly into the SERP).
In total, 98 factors were examined, with 79 being positive and 19 being negative. We won't bother replicating all 98 local ranking factors here, but you can check them out on Mihm's site.
The Basics: Immediately Actionable Items
There are two different ways to look at the top local ranking factors: what matters and what you should work on. Several of the key factors to ranking well are out of the typical company's grasp, so a list of top 10 recommended action-ready factors were compiled in addition to an evaluation of the ranking factor list itself. Those actionable factors are:
- Your physical address matching/listing the city where you're located.
- Manually verifying your ownership of the company's Google Places page.
- Having proper category associations for your page and citations.
- Having a large number of "traditional structured citations" for your business (on sites like Internet yellow pages and local place aggregators).
- Having your address listed on your company website, and make sure that address is crawlable.
- Having a well-ranked (PR) company website.
- Having high-quality inbound links to your company website.
- Having your phone number listed on your company website, and making sure that phone number is crawlable.
- Having an accurate local area code listed on your Google Places page.
- Having your city and state listed in the page title for your Google Places landing page.
The items listed above can be treated as a checklist for establishing bare minimums for local search optimization.
The top factors overall may not be items you can immediately tackle, but it’s important to have a good sense of a long-term game plan. Here are some key items to take note of (including a couple minor repeats from the actionable list above), including both positive and negative factors.
- Be thorough, accurate, and complete on your local listings. Include your full address (including ZIP code), phone number, relevant business categories, and relevant service / product keywords in your Places page description.
- Include your service or product name in your business name listing. If at all possible, include your relevant keywords in your business listing title (e.g., "Bob Smith's Tire Service Center" will do much better than "Bob Smith's Supermart" when it comes to searches for tire-related companies).
- Build a presence on local listing sites. Make sure you're present on Google Places, manually verify your page, and build citations on other local sites. It's also very useful to be cited on blogs, articles, and other web properties.
- Build a website. Include your phone number and address on a crawlable website that is properly optimized.
- Get reviews. Note that I didn't say "good reviews." Items 6, 14, 15, and 16 from the list of 79 positive ranking factors are all about reviews - but none of them look at whether the review is good. A high volume of reviews (and especially reviews native to Google Places) help a lot more than a lower volume of top-notch reviews. Whenever you can influence review content, try to have those reviews include category and location keywords.
- Being inconsistent. It hurts to have phone number or address mismatches across your citations or when comparing your Places page to your website.
- Being invisible. Not listing your address or phone number on your Places page, or not having a crawlable address or phone number on your company website, hurts.
- Duplicate or inaccurate content. Listing the same phone number for multiple Google Places pages, having multiple listings with very similar titles, using inaccurate categories, or stuffing keywords into your business title will harm you.
- Using an 800 number. The experts agree that, while it's less harmful than it has been in the past, listing an 800 number on your Places page hurts your local ranking.
- Bad ratings. While volume is the key to ranking when it comes to reviews, having a low average rating (especially on native Google Places reviews) or negative statements in the reviews will harm your rank.
A Few Final Thoughts
I haven't personally seen this study in years past, which is honestly a shame: it's one of the most comprehensive sets of data on local information, and especially current trends, that you can get. The sheer complexity of the study, as well as some divergent opinions, also makes it clear that local optimization is gaining the sort of industry position that SEO has long had.
The two (SEO and LSO) are also very tied together, with the blended search results overtaking many standard SERP listings and highly optimized company sites having an evident impact on local ranking; it's a synergy, and one that shouldn't be ignored by any local business.
I was hoping to discuss the overall trends with David Mihm himself, but when approached, he declined to comment (at least as of yet). That leaves the rest of us to banter and speculate as we see fit. So, what are your thoughts on local search in the 2010s?Rob D. Young,
- Research and pick the right keywords which drive quality traffic, leads and conversions
- Analyze competitors who are running with success in similar business and checkout the methods they are following and the keywords they are optimizing
- Pick the right Domain extension based geo – targeted business like ‘.in’ for India, ‘.com’ for USA, ‘.co.uk’ for UK etc.
- Plan a user& search engine friendly design & navigation with good link architecture
- Hire a professional content writer to write good quality content to catch user as well as search engine attention
- Plan different sub sections with relevant content for most targeted keywords
- Make sure that site has no broken links, timed out urls, high loading time etc. Tools like Xenu and extensions like Pagespeed, Yslow will help us to develop technically clean site.
- Use robots.txt file to block all unnecessary pages which are indexing by the search engines.
- Create Xml & HTML sitemap for users and search engines
- Submit Xml sitemap to search engines webmaster tools account and fix the errors if any
- Build only quality back links using White hat link building methods.
- Analyze traffic and plan or change the strategies to drive quality traffic which will convert to sales
- Domain Extension
- Page Loading Time
- Page Rank
- Alexa Rank
- Google, Bing & Yahoo Indexed Pages and Back Links
- Domain Age
- Canonical Redirection
- Title & Meta Tags
- Header Tags
- Image Tags
- Xml sitemap
- Html sitemap
- Google analytics account
- Google webmaster tools account
The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect online, and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly.
That is why you should take the time to reevaluate your keywords.
When was the last time your optimized your site? Unless you only recently began your SEO strategy, it was probably a while ago. That means you haven’t conducted any keyword research in a long while as well. How do you know those keywords are still relevant? Hopefully you’ve been keeping an eye on your site analytics, which can tell you what keywords visitors are using to find your site. Does your site target keywords that aren’t producing any traffic? Are you missing any new keywords that seem to pull in visitors? If you find yourself asking these questions, it’s time to do another round of keyword research.
Just because you have to start the keyword research process again doesn’t always mean that you failed the first time. You may have been spot-on with your first series of keywords. However, as user behavior changes, so do their search phrases. What worked two years ago might not be the best available keyword today.
How has your industry changed since the last time you conducted keyword research? What new phrases have been incorporated into the industry jargon? For instance, before HubSpot came along, there was no such thing as “inbound marketing.” Now inbound marketing is a well-known term in the world of online marketing. Sometimes industry specific keywords don’t have a lot of search volume, but it is important they be incorporated onto your site.
You can also look internally to see what kind of new keywords you might need to incorporate. Have you rebranded your company? Launched new pages of content or released new products? Each of these things requires its own set of keywords. Remember, keywords have to be page specific. If the central theme of webpage changed, you need to target new keywords that match it.
It’s important that you give your keywords some time (a few months) before you decide if they do or don’t work. It takes time to rank well for a new keyword, so don’t expect to see immediate success. You could accidentally remove a keyword that was working for you.Writing by Nick Stamoulis
For the time being, StumbleUpon is still doing quite well at driving traffic to sites. We can attest to that first-hand. Here are a few tips that may help your content do better:
1. Create content that people are likely to find entertaining, interesting, important, or just plain cool.
2. Build a network of StumbleUpon friends.
3. Don’t just stumble your own stuff (though I personally don’t think it hurts to do it sometimes). I wouldn’t do everything you create though.
4. Find things that haven’t been submitted to StumbleUpon yet, but you think others will find interesting, entertaining, important or cool, and submit them.
5. “Like” things that have already been submitted that you find interesting, entertaining, important or cool.
6. Use as many relevant topic categories as makes sense when submitting something. This should help target it to the right crowds.
7. Reviews are optional, but it can’t hurt to write them.
8. Making content visually appealing with use of pictures or videos can lead to more stumbles.
9 . Use the Stumble button on your content
10. Promote your own StumbleUpon presence.
11. Use StumbleUpon’s paid options.
Sunday, 17 July 2011
Unique forwarders This refers to the number of individuals who forwarded a specific email on.